Sans Faceted Bugu 7 is a very bold, normal width, medium contrast, upright, tall x-height font visually similar to 'Dic Sans' by CAST, 'Double Back' by Comicraft, 'Aeroko' and 'Dobra' by Monotype, 'Dalle' by Stawix, and 'Norpeth' by The Northern Block (names referenced only for comparison).
Keywords: sports branding, headlines, posters, logos, packaging, industrial, athletic, retro, tough, playful, impact, signage, branding, titling, legibility, octagonal, blocky, angular, condensed, compact.
A heavy, block-based display sans built from straight strokes and clipped corners, replacing curves with crisp facets. Letterforms are compact and squared-off with large internal counters and a sturdy, uniform stroke weight. The geometry leans octagonal in rounds like O/C/G and numerals, while terminals frequently step or notch, giving a machined, cut-metal feel. Lowercase shares much of the uppercase’s structural rigidity, with a tall, prominent x-height and simplified, rectangular bowls and shoulders that keep texture dense and punchy in text lines.
Best suited for headlines, logos, and bold short-form copy where the faceted silhouette can read clearly and carry personality. It fits well in sports branding, event graphics, posters, packaging callouts, and signage where a rugged, industrial voice is desired.
The overall tone is assertive and high-impact, evoking stamped signage, sports identities, and game-like titling. Its faceted construction adds a retro-tech, arcade-adjacent flavor while staying clean and legible at display sizes. The rhythm feels energetic and slightly playful due to the deliberate corner cuts and squared proportions.
The font appears designed to deliver maximum impact through simplified, geometric construction and consistent corner faceting, trading softness for a sturdy, machined aesthetic. Its proportions and dense texture suggest an emphasis on legibility at large sizes and strong brand presence in display contexts.
The design’s repeated corner chamfers create strong consistency across letters and numerals, and the counters stay open enough to preserve clarity despite the heavy color. Short crossbars and tight joins contribute to a compact word shape, making the type feel efficient and engineered.