Sans Superellipse Harog 4 is a bold, normal width, monoline, upright, normal x-height font visually similar to 'Air Corps JNL' by Jeff Levine and 'B52' by Komet & Flicker (names referenced only for comparison).
Keywords: branding, packaging, headlines, posters, app ui, friendly, modern, playful, confident, techy, approachability, modernization, impact, geometric unity, clarity, rounded, soft, geometric, compact, high-contrast apertures.
A rounded geometric sans with a superellipse construction: bowls and counters read like softened rectangles rather than true circles. Strokes are consistently heavy and even, with squared-off terminals that are rounded at the corners, creating a sturdy, compact silhouette. Proportions are relatively wide and stable, with short-looking ascenders/descenders and tight, efficient counters that stay clear at larger sizes. The lowercase shows simple, single-storey forms and straightforward joins, while numerals are similarly rounded and blocky for a uniform texture.
Works especially well for logos and brand wordmarks that want a friendly, contemporary solidity, as well as packaging and promotional headlines where a dense, confident typographic voice is needed. It can also suit UI titles, buttons, and interface accents where rounded geometry and clear forms help create an approachable product tone.
The overall tone is approachable and contemporary, balancing a friendly softness with a bold, assertive presence. Its rounded-rectangle geometry gives it a slightly tech-forward feel—clean and systematic—while still reading as warm rather than clinical.
The design appears intended to deliver a bold, modern sans built from rounded-rectangle geometry, prioritizing a unified, system-like look with soft edges. It aims for high impact and easy recognition in display contexts while keeping letterforms simple and consistent.
At text sizes in the sample, the heavy stroke and compact counters create a strong color on the page; it favors display and short-copy settings where its chunky rhythm and rounded corners can be appreciated. Distinctive shapes like the superelliptical O/0 and the blocky, rounded forms help maintain recognition across letters and figures.