Sans Normal Okmiw 7 is a bold, wide, low contrast, upright, tall x-height font visually similar to 'Segment' by Typekiln (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, modern, confident, friendly, straightforward, clean, impact, clarity, approachability, modernity, geometric, rounded, sturdy, even weight, open counters.
A heavy, even-weight sans with broad proportions and clean, geometric construction. Curves are smooth and round with minimal modulation, while terminals are mostly blunt and squared, giving the forms a sturdy, contemporary feel. The lowercase shows a tall x-height and simple, single-storey shapes (notably the a and g), keeping counters open and the overall rhythm very steady. Numerals and capitals match the same solid, no-nonsense geometry, with clear circular forms (O, 0, 8) and straightforward diagonals (V, W, X) that avoid fussiness.
Well suited to headlines, posters, and branding where a solid, contemporary sans can carry impact without looking sharp or aggressive. Its open shapes and tall lowercase make it a good option for short blocks of copy in marketing, packaging, and clear, attention-getting signage.
The tone is modern and assured, leaning friendly rather than formal due to the rounded geometry and generous x-height. It reads as direct and pragmatic, with a warm clarity that suits approachable branding and bold messaging.
The design appears intended to deliver high-impact readability with a friendly geometric voice—combining strong strokes, simple construction, and open interiors to stay clear while feeling contemporary and approachable.
At larger sizes the dense strokes and wide set create strong presence, while the open counters help prevent the text from feeling cramped. The overall spacing appears balanced and consistent across uppercase, lowercase, and figures, supporting a smooth typographic color in paragraphs.