Sans Normal Apbev 7 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Crossten Soft' by Emre Güven, 'Ghino' by Fontmachine, 'Oktah' and 'Oktah Neue' by Groteskly Yours, and 'Gogh' by Type Forward (names referenced only for comparison).
Keywords: ui text, signage, editorial, branding, presentations, clean, modern, neutral, friendly, utilitarian, clarity, versatility, modernity, functional text, geometric, monoline, rounded, open counters, even rhythm.
This is a clean, geometric sans with monoline strokes and smooth, circular curves. Letterforms lean toward simple constructed geometry: round characters are near-circular with open counters, while straight-sided forms keep crisp verticals and horizontals. Terminals are mostly straight and unembellished, with gently rounded joins that keep the texture even. Lowercase shapes are straightforward and highly legible, with a single-storey “a” and “g” and a compact, functional feel across the set. Numerals match the same geometric logic, with broad, stable silhouettes and consistent stroke weight.
It suits interfaces, dashboards, and product UI where clear letterforms and steady rhythm help quick scanning. The geometric construction also works well for signage, wayfinding, and informational graphics, while remaining clean enough for contemporary branding and editorial headlines.
The overall tone is modern and neutral, projecting clarity and practicality more than personality. Its rounded geometry gives a mild friendliness, while the restrained detailing keeps it businesslike and systematic.
The design appears intended as a general-purpose geometric sans optimized for clarity and consistency. It prioritizes straightforward forms, stable proportions, and an even texture that stays readable in both single words and longer passages.
Spacing appears balanced and consistent, producing an even typographic color in paragraph settings. Distinctive diagonals in letters like K, V, W, X, and Y add a crisp rhythm without introducing sharp contrast in stroke weight.