Sans Other Lemam 2 is a bold, normal width, low contrast, upright, normal x-height font.
Keywords: posters, packaging, headlines, kids media, craft branding, playful, quirky, handmade, storybook, casual, handmade feel, friendly display, whimsical tone, casual branding, irregular, chunky, wobbly, rounded, cartoonish.
A chunky, hand-drawn sans with softly irregular contours and a deliberately wobbly baseline. Strokes are heavy and generally monoline in feel, but edges show organic variation as if cut from paper or drawn with a thick marker. Counters tend toward rounded, slightly pinched shapes, and joins and terminals often taper or kink subtly, creating a lively, uneven rhythm. Proportions vary noticeably from glyph to glyph, with compact widths on some letters and broader, more open forms on others, reinforcing the informal texture.
This face works best in short-to-medium display text—headlines, posters, product packaging, and playful branding—where its rough, organic texture can read as intentional. It can also support kid-focused or whimsical editorial accents, but its irregular rhythm is less suited to long, dense body copy.
The font communicates a playful, mischievous tone with a DIY, human touch. Its uneven silhouettes and bouncy spacing evoke children’s books, craft labels, and lighthearted display settings where personality matters more than precision.
The design intention appears to be an expressive, approachable sans that mimics hand-cut or hand-lettered shapes while staying highly legible at display sizes. Its controlled inconsistency adds character and warmth, aiming for a friendly, informal voice rather than a polished, geometric one.
Distinctive angular notches and asymmetric bowls appear throughout, giving many letters a carved or cutout character. Numerals match the same handmade energy, with simplified forms and slightly off-center internal spaces that keep the texture consistent across text.