Sans Normal Jurij 10 is a bold, normal width, medium contrast, italic, normal x-height font visually similar to 'FS Siena' by Fontsmith, 'Ragik Sans' by Hurufatfont, 'Big Vesta' by Linotype, 'Mosquito Formal' by Monotype, 'Clear Gothic Serial' by SoftMaker, 'TS Clear Gothic' by TypeShop Collection, and 'Cora' by TypeTogether (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, energetic, modern, sporty, friendly, confident, impact, motion, clarity, modernity, approachability, oblique, geometric, rounded, clean, compact.
This typeface is a slanted, heavy sans with smooth, rounded curves and a generally geometric construction. Strokes are thick and steady with modest contrast, producing solid silhouettes and high visual density. Counters are fairly open for the weight, and joins are clean, giving forms a crisp, contemporary feel. Proportions lean slightly condensed in the capitals while the overall rhythm remains even; spacing appears straightforward and consistent in both the grid and text sample.
Best suited to display applications where impact and motion are desirable, such as headlines, posters, brand marks, and promotional graphics. It can also work for short UI labels or packaging callouts where a bold, contemporary emphasis is needed, though the weight and slant suggest using it more for emphasis than long-form reading.
The overall tone is assertive and fast-moving, with an oblique stance that reads as dynamic and sporty. Its rounded geometry keeps the voice approachable rather than severe, making it feel contemporary and upbeat.
The design appears intended to deliver strong emphasis with a modern, geometric sans voice while adding energy through a consistent oblique angle. It aims to balance bold presence with friendly rounded forms for versatile, contemporary display typography.
The figures follow the same robust, rounded logic as the letters and read clearly at display sizes. The lowercase maintains a compact, upright structure despite the slant, helping keep word shapes stable and legible in short lines.