Sans Superellipse Utdin 10 is a bold, wide, monoline, upright, normal x-height font visually similar to 'Sweet Square' by Sweet (names referenced only for comparison).
Keywords: headlines, logos, posters, signage, ui labels, tech, futuristic, industrial, sporty, utilitarian, modernize, systemize, signal tech, boost impact, squared, rounded, geometric, extended, blocky.
A geometric sans built from squared, superelliptic forms with consistently rounded corners and uniform stroke weight. Counters and bowls tend toward rounded-rectangle shapes, giving letters like O and D a soft-square silhouette. Terminals are clean and straight, with minimal modulation, and the overall proportions read as horizontally extended with generous, open apertures. The lowercase shows a single-storey a and g, short ascenders, and sturdy, compact shapes that keep the texture even at larger sizes, while numerals follow the same rounded-rect logic for a cohesive set.
This style suits branding and display settings where a clean, contemporary geometry is desired—logotypes, titles, packaging, and sports/tech marketing. It can also work for short UI labels, dashboards, and wayfinding where the squared rounds provide clarity and a distinctive, modern texture.
The overall tone feels technical and engineered, with a streamlined, modern voice reminiscent of interface labels and product hardware. Rounded corners soften the impact, keeping it friendly enough for consumer-facing design while still projecting precision and efficiency.
The design appears intended to merge a utilitarian, engineered structure with approachable rounded corners, producing a modern geometric voice that reads quickly and looks consistent across letters and numerals.
Distinctive details include squared inner counters and corner radii that stay consistent across letters and figures, creating a strong, system-like rhythm. Diagonals (K, V, W, X, Y) remain crisp and assertive against the otherwise rectilinear construction, adding energy without breaking the underlying geometry.