Sans Superellipse Utbuw 1 is a bold, normal width, monoline, upright, normal x-height font visually similar to 'Consto' by VladB (names referenced only for comparison).
Keywords: headlines, branding, logos, posters, packaging, tech, futuristic, industrial, sporty, clean, modernity, systematic, brand voice, interface feel, impact, rounded, squared, geometric, soft corners, compact.
A geometric sans built from squared, superellipse-like shapes with generously rounded corners and even, monoline strokes. Curves resolve into flattened arcs and rounded-rectangle counters, giving letters a compact, engineered footprint. Terminals are mostly blunt and horizontal/vertical, with only slight diagonal action in letters like K, V, W, X, and Y. Uppercase forms are wide and sturdy; lowercase stays simple and schematic, with single-storey a and g and a consistent, rectilinear rhythm. Numerals follow the same rounded-rect geometry, producing a cohesive, display-forward texture.
Best suited to headlines, branding, and logo work where its rounded-square geometry can become part of the visual identity. It also fits posters, packaging, and tech-oriented UI/graphic elements where clear silhouettes and a controlled, engineered rhythm are desirable. In longer text, it works most comfortably at larger sizes where the distinctive counters and compact forms have room to breathe.
The overall tone is modern and tech-leaning, with a smooth industrial feel rather than playful softness. Its rounded-square construction suggests machinery, interfaces, and contemporary product aesthetics, while the heavy presence and tight geometry add a confident, sporty energy.
The design appears intended to translate a rounded-rect, interface-inspired geometry into a legible sans, emphasizing consistency and a strong, contemporary voice. It prioritizes a cohesive system of shapes across letters and numerals to deliver an unmistakably modern, display-ready character.
The font’s identity comes from its repeated rounded-rectangle counters and corners, which create a distinctive “softened grid” look across both text and figures. In continuous text it maintains a uniform, modular cadence that reads like a designed system, making it feel more at home in headlines and short blocks than in delicate, literary settings.