Serif Other Wilo 11 is a very bold, wide, medium contrast, upright, tall x-height font.
Keywords: posters, headlines, packaging, logos, book covers, playful, theatrical, retro, quirky, expressive, standout display, vintage flavor, brand personality, decorative serif, flared, wedge serif, soft corners, ink-trap feel, high impact.
A heavy, display-oriented serif with broad proportions and compact counters. The forms mix rounded bowls with sharply chiseled, wedge-like terminals and small, triangular cut-ins that create a carved, ink-trap-like texture at joins and inner corners. Serifs are present but handled decoratively—often flared or pointed—giving strokes a sculpted, poster-cut look rather than a classical book face. Curves are smooth and full, while diagonals and cross-strokes often end in abrupt, angled notches, producing an intentionally irregular rhythm across the alphabet.
Best used for display typography where texture and personality are desirable: posters, big headlines, packaging, event promos, and logotypes. It can also work for short bursts of copy in titles or pull quotes, but the strong decorative terminals and dense weight suggest avoiding long body text.
The overall tone is lively and characterful, with a retro showcard energy and a slightly mischievous, storybook flair. Its chunky silhouettes and quirky notches read as theatrical and attention-seeking, more playful than formal, and suited to bold, personality-forward messaging.
The design appears intended to deliver maximum impact with a distinctive, chiseled serif voice—combining broad, friendly shapes with angular terminal details to create a memorable, vintage-leaning display texture.
Uppercase letters feel especially punchy and emblematic, while lowercase retains a sturdy, friendly weight with simplified, highly legible shapes. Numerals are similarly bold and stylized, matching the font’s carved-terminal theme and maintaining strong presence at display sizes.