Serif Other Efma 2 is a very bold, wide, high contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, book covers, mastheads, dramatic, editorial, vintage, theatrical, assertive, display impact, distinct texture, vintage flavor, poster presence, logo lettering, wedge serif, ink trap, stencil cuts, triangular joins, ball terminals.
A decorative serif with heavy, sculpted letterforms and sharply cut internal notches that read like stencil breaks or ink traps. Strokes are thick with abrupt transitions, producing a high-contrast feel created more by carved voids than by thin hairlines. Serifs tend toward wedge-like, pointed terminals, and many curves (notably O/C/G and figures) feature vertical slit-style counters and sliced apertures. The rhythm is wide and blocky, with compact internal spaces and distinctive triangular joins that give the face a chiseled, geometric profile.
Best suited to display sizes where the carved counters and notches remain clear: headlines, poster titles, editorial feature typography, packaging labels, and book or album covers. In dense paragraphs the strong texture may become busy, but it can work well for short bursts of text such as pull quotes, section openers, or branding lockups.
The overall tone is bold and theatrical, evoking vintage display typography and attention-grabbing poster work. Its cut-and-carve detailing adds a slightly mysterious, noir or cabaret flavor, balancing elegance with a deliberately rugged, stenciled edge.
The type appears designed to deliver maximum impact through mass and silhouette while distinguishing itself with a consistent set of incised cuts. The intention reads as a vintage-inspired display serif that creates memorable word shapes and a dramatic typographic texture for branding and title work.
The design’s signature is the consistent system of interior cuts across capitals, lowercase, and numerals, which creates strong texture in words and a striking black-and-white patterning in large settings. Circular forms lean toward vertical symmetry with pronounced internal slits, and several letters use sharp cornered junctions that emphasize a crafted, engraved look.