Sans Normal Jiliv 4 is a bold, very wide, medium contrast, upright, normal x-height font visually similar to 'Brice' by Studio Sun (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, contemporary, confident, approachable, playful, impact, clarity, friendliness, modernity, soft terminals, large counters, open apertures, rounded joins, geometric.
This typeface presents broad, generously proportioned letterforms with an even, sturdy stroke and a distinctly rounded, geometric construction. Curves are smooth and full, with large counters and open apertures that keep the shapes readable despite the heavy color. Terminals tend to be softly finished rather than sharply cut, and the overall rhythm feels spacious, with wide bowls and extended horizontals that emphasize a stable, horizontal stance.
It performs best in attention-forward contexts such as headlines, posters, signage, and brand marks where width and weight can be used for impact. The open, rounded forms also make it suitable for short blocks of copy in marketing materials, packaging, and interface callouts where a friendly, high-visibility tone is desired.
The overall tone is friendly and modern, combining weighty presence with soft, rounded detailing. Its wide proportions and open shapes give it an approachable, upbeat feel suited to bold, optimistic messaging rather than formal or restrained typography.
The design appears intended to deliver a contemporary, high-impact sans voice that stays personable through rounded geometry and open internal spaces. Its proportions prioritize presence and legibility at larger sizes, aiming for a bold but inviting character for modern branding and display use.
In text, the font produces a strong, even texture with clear word shapes, helped by the open counters and simplified forms. The numerals and capitals share the same broad footprint and rounded geometry, creating a consistent, cohesive voice across display settings.