Sans Normal Nidut 17 is a bold, very wide, medium contrast, upright, normal x-height font visually similar to 'Belle Sans' by Park Street Studio and 'Matrice' and 'Radiate Sans' by Studio Sun (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, modern, bold-playful, approachable, confident, impact, approachability, clarity, contemporary branding, display emphasis, rounded, open counters, soft corners, geometric, clean.
This typeface is a heavy, very wide sans with a predominantly geometric construction and softened, slightly rounded joins. Strokes are consistently thick with subtly modulated contrast, and curves are smooth and full, producing generous bowls and open apertures. Terminals are mostly blunt and clean, with occasional angled cuts that add a crisp, contemporary edge. Proportions emphasize width over height, with roomy internal counters and a stable, upright stance that reads clearly at large sizes.
Best suited for display contexts such as headlines, posters, and brand marks where width and weight can create strong visual impact. It also works well for packaging and signage that benefit from high presence and friendly clarity. In longer text blocks, its wide set will create a big, open color, making it most comfortable at larger sizes or with ample line length.
The overall tone is friendly and contemporary, balancing solid weight with rounded, welcoming shapes. Its wide footprint and smooth curves give it a playful, optimistic feel while still reading as confident and modern. The rhythm in text feels big, open, and energetic rather than tight or formal.
The design appears intended as a modern, high-impact sans that prioritizes approachability and clarity through wide proportions and rounded geometry. It aims to deliver strong visibility and a contemporary voice for branding and headline typography without resorting to sharp or overly technical detailing.
The glyph set shown suggests a clear, simplified design language: circular forms like O and 0 are broad and even, while diagonals (V, W, X, Y) are sturdy and emphatic. Lowercase forms appear straightforward and legible, with single-storey, geometric tendencies and minimal ornamentation. Numerals are bold and highly present, matching the letterforms’ wide proportions.