Sans Normal Jilog 3 is a regular weight, wide, medium contrast, upright, normal x-height font visually similar to 'Gella Display' by Slava Antipov and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: branding, headlines, ui text, signage, posters, modern, clean, friendly, confident, techy, clarity, modern identity, friendly geometry, display impact, rounded, geometric, open, crisp, high-clarity.
A rounded geometric sans with broad proportions and a steady, even rhythm. Curves are smooth and near-circular, paired with straight-sided stems and clean, squared terminals; joins stay uncluttered and consistent. Counters are open and generous, and the overall spacing feels airy, helping the forms read clearly at display sizes. The lowercase shows single-storey forms (notably a and g) and a simple, functional construction, while numerals are wide and stable with clear interior shapes.
Best suited for branding and headline typography where its wide stance and rounded geometry can read as modern and welcoming. It also works well for interface labels, wayfinding, and product packaging that benefits from clean forms and open counters, especially at medium-to-large sizes.
The tone is contemporary and approachable, balancing a tech-forward geometry with a friendly softness from the rounded bowls. It feels confident and straightforward rather than formal, making it well-suited to brands that want clarity without austerity.
The font appears designed to provide a versatile, contemporary sans with geometric roundness and high clarity, aiming for a balance between modern minimalism and approachable warmth. Its proportions and simplified letterforms suggest an emphasis on legibility and a strong, stable visual identity in display and UI contexts.
The design leans on geometric repetition across rounds (C/G/O/Q) and maintains consistent stroke behavior that keeps word shapes tidy in longer lines. The wide set and open counters give it a strong presence, while the restrained detailing avoids visual noise.