Sans Normal Pimav 5 is a very bold, normal width, low contrast, italic, tall x-height font visually similar to 'Avenir Next' and 'Avenir Next Paneuropean' by Linotype, 'Neue Reman Sans' by Propertype, 'Amsi Pro' and 'Amsi Pro AKS' by Stawix, and 'Klein' by Zetafonts (names referenced only for comparison).
Keywords: posters, headlines, branding, packaging, logos, playful, punchy, friendly, retro, attention grab, friendly impact, informal display, energetic tone, rounded, soft corners, bouncy, compact, heavy.
A very heavy, right-leaning sans with rounded, softly beveled terminals and full, inflated curves. Strokes are consistently thick with minimal modulation, and counters are relatively small, giving the face a compact, high-impact texture. The italic slant is built into the letterforms rather than coming from oblique shearing, producing lively diagonals and a slightly uneven, hand-cut rhythm. Lowercase forms are large and sturdy, with simple, single-storey constructions and short-to-moderate ascenders and descenders that keep words dense and dark.
Best used for headlines, posters, packaging, and bold branding moments where a warm, dynamic voice is needed. It can work well for logos, event graphics, and short promotional copy, especially when ample size and spacing are available to preserve counter clarity.
The overall tone is upbeat and energetic, with a chunky, cartoon-adjacent friendliness. Its forward slant and rounded mass convey motion and enthusiasm, while the tight counters and heavy color read as confident and attention-grabbing.
The design appears intended to deliver maximum impact with a friendly, informal attitude: a chunky italic sans that feels animated and approachable while maintaining a clean, serifless structure for straightforward display typography.
Text samples show strong word shape and momentum, but the heavy weight and tight internal spaces make it better suited to short lines and display sizes than long, small text. Numerals and capitals share the same rounded, compressed feel, keeping headings visually consistent.