Sans Normal Opmak 3 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Benton Sans', 'Benton Sans Pro', and 'Benton Sans Std' by Font Bureau; 'Famiar' by Mans Greback; 'Tenorite' by Microsoft Corporation; 'Priva' and 'Priva Pro' by Monotype; and 'Kommon Grotesk' by TypeK (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, friendly, modern, solid, utilitarian, impact, clarity, modern branding, sturdy neutrality, high visibility, geometric, monoline, open counters, compact joins, soft corners.
A heavy, geometric sans with monolinear strokes and broadly rounded bowls. Curves read as circle-based and smooth, while terminals are mostly flat and squared, creating a sturdy, blocky silhouette. Proportions are generous and stable with wide set letters and open counters; spacing appears even and straightforward, supporting consistent texture in paragraphs. Numerals are similarly robust, with clear, simple forms that match the letter weight and rhythm.
This font performs best in display contexts where weight and width can carry impact—headlines, posters, and bold branding systems. Its open shapes and steady rhythm also make it suitable for short UI labels, signage, and packaging where quick recognition matters.
The overall tone is confident and practical, with a friendly modernity coming from the rounded geometry. It feels straightforward and no-nonsense, projecting clarity and strength rather than delicacy or expressiveness.
The likely intention is a versatile, high-impact sans that stays simple and legible while delivering strong presence. Its geometric construction and sturdy terminals suggest it was drawn to be easily deployable across modern graphic applications without relying on decorative features.
The design relies on strong horizontal/vertical structure with minimal stroke modulation, giving it a clean, uniform color on the line. Round letters like O/C/G emphasize smooth curvature, while diagonals (A/V/W/X) remain firm and crisp, reinforcing an engineered, dependable feel.