Sans Normal Vidat 4 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Plymouth Serial' by SoftMaker and 'TS Franklin Gothic' and 'TS Plymouth' by TypeShop Collection (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, upbeat, confident, contemporary, emphasis, energy, modern utility, friendly impact, rounded, compact, slanted, soft-cornered, high-impact.
A slanted sans with heavy, even strokes and rounded terminals that soften the silhouette. Letterforms are compact with generous counters and smooth, elliptical curves, giving the set a sturdy, cohesive rhythm. The italic construction is pronounced and consistent across caps, lowercase, and figures, with simplified joins and minimal modulation for a clean, punchy texture.
Best suited to short-to-medium display text where the strong weight and italic stance can add motion and emphasis—such as headlines, posters, brand marks, packaging callouts, and sports or lifestyle graphics. It can also work for UI labels or signage when set with comfortable spacing, especially where a bold, energetic tone is desired.
The overall tone is energetic and assertive, with a friendly edge created by the rounded endings and open shapes. It feels contemporary and sporty, leaning toward a practical, no-nonsense voice rather than a delicate or formal one.
The design appears intended to deliver a high-impact italic voice that remains straightforward and highly legible. Rounded terminals and low contrast help maintain clarity at larger sizes while projecting speed and confidence.
Uppercase forms stay broad and stable while the lowercase emphasizes readability through open apertures and clear, simple construction. Numerals match the letterforms in weight and slant, producing a unified look in mixed alphanumeric settings.