Sans Normal Viguy 4 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Cadmium' by AVP, 'Program' by Emigre, 'Andale Sans Paneuropean' by Monotype, and 'Akagi' and 'Akagi Pro' by Positype (names referenced only for comparison).
Keywords: branding, headlines, posters, sportswear, packaging, energetic, sporty, confident, modern, friendly, impact, motion, clarity, approachability, slanted, rounded, compact, clean, punchy.
A slanted sans with compact, rounded forms and a sturdy, even stroke throughout. Curves are smooth and generously radiused, while terminals tend toward blunt cuts that keep the silhouette crisp. Proportions feel slightly condensed in the uppercase with broad counters and clear, open apertures; the lowercase maintains a straightforward, contemporary construction with a single-storey a and a clean, unobtrusive f and t. Numerals are robust and legible, with rounded bowls and straightforward diagonals that match the overall rhythm.
Well-suited to branding and headline settings where a strong, energetic voice is needed, such as sports, fitness, and tech-adjacent identities. It should perform especially well in posters, product packaging, and social graphics, where its compact shapes and rounded sturdiness hold up in short phrases and bold typographic layouts.
The overall tone is assertive and lively, with the forward slant adding motion and urgency. Rounded shapes keep it approachable rather than severe, making it feel upbeat and contemporary. The weight and spacing read as confident and attention-getting, suitable for messaging that needs momentum.
The design appears intended to deliver a modern, high-impact sans for display use, combining rounded geometry with a forward slant to suggest speed and confidence. It prioritizes immediate readability and a cohesive, contemporary texture over delicate detailing.
The design maintains consistent curvature and spacing across letters, producing a steady texture in continuous text. Diagonals (V, W, X, Y, and k) are prominent and clean, reinforcing the dynamic feel, while round letters (C, G, O, Q) show smooth, stable geometry that supports clarity at display sizes.