Sans Normal Ulbor 7 is a light, normal width, medium contrast, upright, normal x-height font.
Keywords: ui text, editorial, branding, presentations, signage, modern, clean, neutral, friendly, clarity, versatility, modern neutrality, approachability, text comfort, humanist, open apertures, soft curves, tall ascenders, round dots.
A clean, low-friction sans with softly rounded curves and gently tapered joins that keep the texture even in paragraphs. The strokes are relatively slender with noticeable but restrained modulation, and terminals tend to finish with subtle angles rather than blunt cuts. Uppercase forms are open and airy (notably C, G, S), while lowercase shows a single-storey a and g, round i/j dots, and a compact, legible rhythm. Figures are straightforward and readable, with smooth bowls and modestly proportioned widths that maintain consistent color across the line.
It suits interface copy and product text where clarity and a steady typographic color are important, and it can scale comfortably into headlines without losing refinement. The clean forms also work well for contemporary branding systems, presentation decks, and straightforward signage where a neutral but friendly tone is desired.
The overall tone feels contemporary and composed, balancing crispness with a mild warmth from its rounded shapes. It reads as professional and approachable rather than stark or technical, giving copy a calm, editorial voice.
The font appears intended as a versatile everyday sans: readable in continuous text, visually restrained, and shaped to feel modern without becoming rigid. Its open forms and simple lowercase construction suggest an emphasis on clarity and broad usability across print and screen.
The design favors open counters and clear interior spaces, which helps maintain clarity at text sizes. Diagonals and curves are handled smoothly, and the punctuation and spacing in the sample give a tidy, well-paced paragraph texture.