Sans Normal Bomuj 10 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, branding, packaging, posters, headlines, friendly, modern, casual, approachable, clean, approachability, readability, modern utility, soften tone, humanist, rounded, open counters, soft terminals, lively rhythm.
A clean sans with gently rounded curves and softened stroke endings, balancing simple geometry with a subtly human, drawn feel. Curves are smooth and full, counters stay open, and joins are kept straightforward, giving letters a clear silhouette without looking rigid. The lowercase shows single-storey forms where expected (notably the “a”), and the overall rhythm feels slightly lively through small, consistent irregularities in stroke modulation and curvature rather than strict mechanical precision. Numerals are clear and sturdy with rounded bowls and uncomplicated construction.
It suits interface labels and product UI where a soft, modern sans is preferred, as well as branding and packaging that benefits from an approachable voice. The lively shapes also work well for headlines, posters, and marketing copy where clean readability and friendly character need to coexist.
The tone is friendly and contemporary, with an informal warmth that keeps it from feeling corporate or sterile. Its rounded shaping and open forms read as approachable and easygoing, suitable for communication that wants clarity without sharpness.
The design appears intended to provide a straightforward, readable sans with a gentle, personable character—combining open, rounded forms with a lightly humanist rhythm to feel contemporary without becoming overly neutral.
In text, the spacing and letterfit appear even and comfortable, supporting smooth reading at larger display sizes and in short paragraphs. The capitals retain a simple, legible structure, while the lowercase adds personality through rounded terminals and a mild hand-tuned feel.