Sans Normal Armih 11 is a regular weight, normal width, low contrast, upright, tall x-height font.
Keywords: ui text, body text, editorial, brand systems, signage, friendly, modern, clean, approachable, playful, versatility, legibility, warmth, neutrality, humanist, rounded, soft terminals, open apertures, even rhythm.
A clean sans with softly rounded curves and subtly tapered strokes that keep the texture even without feeling geometric. Uppercase forms are straightforward and slightly condensed in feel, while lowercase shapes are roomy with open apertures and a tall, prominent x-height. Terminals tend to be gently curved rather than blunt, and bowls/counters are generous, producing a smooth, readable rhythm in both all-caps and mixed-case settings. Numerals follow the same rounded, contemporary construction with consistent proportions and clear differentiation.
It works well for UI and product interfaces where clarity at small sizes matters, and it also holds up in longer editorial passages thanks to its open counters and steady rhythm. The friendly neutrality suits brand systems and marketing copy, while the clean shapes and clear numerals make it a good fit for signage and informational layouts.
The overall tone is friendly and contemporary, with a mild human touch that avoids a cold, technical feel. Its rounded shapes and open forms give it an approachable, conversational voice that can read as casual without becoming informal or novelty.
The type appears designed to provide a versatile, everyday sans with a warm, humanist presence—prioritizing legibility and consistency while adding subtle softness through rounded forms and gently curved terminals.
The design maintains consistent curves and spacing, creating a stable line of text and a calm typographic color. Round letters (like O/o) stay smooth and balanced, and diagonals (like V/W/X) feel controlled and even, supporting both headline and paragraph use.