Serif Flared Lyhu 7 is a bold, normal width, very high contrast, upright, normal x-height font.
Keywords: headlines, magazines, posters, branding, packaging, editorial, luxury, dramatic, classic, fashion, premium tone, editorial impact, signature terminals, classic revival, flared, wedge serif, calligraphic, sculpted, bracketed.
A sculpted serif with sharply tapered, flared stroke endings and pronounced thick–thin modulation. Capitals are wide and stately with triangular, wedge-like terminals and crisp joins; bowls and curves feel chiseled rather than geometric. The lowercase keeps a traditional, two-storey structure (notably in a and g) with compact apertures and sturdy verticals, while diagonals in letters like v, w, x, y terminate in pointed wedges. Numerals echo the same engraved rhythm, with strong vertical emphasis and crisp finishing strokes.
Best suited to display typography such as magazine headlines, mastheads, fashion and beauty branding, premium packaging, and high-impact posters. It can work for short pulls or section openers where a dramatic, refined texture is desired, while longer body text may benefit from generous size and spacing.
The overall tone is formal and high-end, combining classical bookish cues with a more theatrical, fashion-forward sharpness. Its contrast and pointed terminals create a sense of drama and polish that reads as premium and editorial.
The design appears intended to deliver a refined, classic serif voice with heightened contrast and signature flared terminals for strong visual identity. It aims to provide an elegant, authoritative presence that stands out in editorial and brand-led environments.
In text settings the dense color and narrow internal spaces can feel intense at smaller sizes, but it rewards larger sizes with striking texture and crisp letterforms. The design’s consistent wedge terminals unify the set and give headlines a distinctive, carved presence.