Sans Normal Obnuw 7 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'ATF Franklin Gothic' by ATF Collection, 'Akzidenz-Grotesk Next' by Berthold, and 'Applied Sans' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, friendly, punchy, modern, straightforward, impact, clarity, approachability, brand presence, heavyweight, blocky, geometric, rounded, compact counters.
A heavyweight sans with broad proportions and a sturdy, uniform stroke. Curves are smooth and generously rounded, while joins and terminals read as clean, flat cuts, giving the shapes a crisp, manufactured feel. Counters are relatively compact for the weight, and the overall rhythm is dense and even, producing strong color on the page. The lowercase shows simple, single-storey forms and a sturdy, un-fussy construction that stays consistent across letters and figures.
This font is well suited to headlines, posters, and short statements where maximum impact is needed. It also fits branding and packaging that benefits from a solid, contemporary sans voice, and it should perform well in signage or display settings where bold silhouettes aid quick recognition.
The tone is bold and assertive without feeling sharp or aggressive. Its rounded geometry and compact interiors add a friendly, approachable character, while the strong massing keeps it impactful and attention-getting.
The design appears intended as a high-impact display sans that emphasizes bold presence, geometric clarity, and friendly roundness. Its consistent construction and dense texture suggest a focus on strong branding utility and attention-grabbing typographic hierarchy.
The numerals are built to match the letterforms in weight and width, with rounded bowls and clear silhouettes that hold up well at large sizes. Overall spacing appears set to support headline impact, with letterforms designed to read as solid shapes rather than delicate details.