Sans Normal Efmob 12 is a light, normal width, low contrast, italic, normal x-height font visually similar to 'Moveo Sans' by Green Type (names referenced only for comparison).
Keywords: ui text, captions, product design, editorial sidebar, infographics, modern, clean, breezy, technical, unobtrusive, emphasis companion, screen readability, modern utility, clean tone, monoline, oblique, humanist, open apertures, airy spacing.
A monoline, oblique sans with smooth curves and gently tapered terminals that stay crisp rather than calligraphic. Uppercase forms are streamlined and slightly narrowed by the slant, with round letters staying fairly open and linear letters keeping even, disciplined stroke behavior. Lowercase shows a clear, practical skeleton with open apertures, simple single-storey forms (notably a and g), and a compact, straightforward rhythm. Numerals match the text color closely, using simple, readable shapes and consistent slanted alignment for a cohesive texture in running copy.
Well suited to UI labeling, dashboards, and product typography where a clean, unobtrusive italic voice is needed for emphasis or secondary hierarchy. It also works nicely for captions, short editorial blocks, pull quotes, and infographic annotation where a modern, airy texture helps avoid visual heaviness.
The overall tone is contemporary and efficient, with a light, forward-leaning motion that feels active without becoming decorative. It reads as calm and functional—suggesting interface, product, and informational contexts—while the slant adds a subtle sense of speed and direction.
The design appears intended as a practical slanted companion for contemporary sans typography, balancing neutrality with just enough motion to signal emphasis. Its consistent stroke and open, simplified forms aim for reliable readability and a tidy, modern rhythm in continuous text.
The spacing appears generous and even, helping maintain clarity at text sizes, while the slanted construction keeps word shapes dynamic. Curved joins and rounded corners soften the engineering feel, creating a friendly but still decidedly modern voice.