Sans Normal Jarid 17 is a bold, very wide, low contrast, upright, normal x-height font visually similar to 'Idlewild' by Hoefler & Co.; 'Quantum Devanagari', 'Quantum Hebrew', 'Quantum Latin', and 'Quantum Latin Rounded' by Indian Type Foundry; and 'Organetto' by Latinotype (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, gaming ui, techy, futuristic, sporty, assertive, clean, impact, modernity, speed, clarity, display, extended, rounded, streamlined, geometric, horizontal stress.
A heavy, extended sans with smoothly rounded bowls and corners paired with crisp, straight terminals. Curves are built from broad elliptical forms, while horizontals read especially dominant, giving letters a sleek, aerodynamic feel. Counters are moderately open and the overall spacing is generous, supporting clarity at large sizes. The lowercase shows single-storey forms (notably a and g) and a simple, compact i/j construction with round dots, keeping the texture uniform across text.
Best suited to headlines, logos, and bold typographic statements where width and weight can create impact. It also fits tech and gaming interfaces, sports branding, and packaging that benefits from a fast, contemporary voice. In longer passages it will read most comfortably at larger sizes due to its strong horizontal emphasis and extended proportions.
The overall tone feels modern and performance-oriented, with a subtle sci‑fi and motorsport edge. Its wide stance and streamlined curves communicate confidence and speed while remaining clean and controlled rather than playful.
The design appears intended to deliver a high-impact, contemporary sans for display use, combining geometric roundness with streamlined, slightly angular details to suggest speed and modernity while keeping letterforms straightforward and legible.
Round characters like O and 0 are strongly oval, reinforcing the extended rhythm. Several glyphs feature slightly sheared or angled joins (e.g., diagonals in A, V, W, X, Y), which adds motion to the otherwise geometric construction. Numerals are bold and display-leaning, with smooth, continuous curves in 2, 3, 5, and 8.