Sans Normal Jalim 2 is a bold, very wide, low contrast, upright, normal x-height font visually similar to 'Premis' by Fenotype, 'Gremlin' by Hazztype, 'Organetto' by Latinotype, and 'Radiate Sans' by Studio Sun (names referenced only for comparison).
Keywords: headlines, posters, branding, logotypes, packaging, sporty, techy, modern, confident, friendly, impact, clarity, modernity, approachability, rounded, geometric, soft corners, high impact, clean.
A geometric sans with broad proportions and a heavy, even stroke. Curves are built from smooth, near-circular bowls with softened terminals, while straight strokes stay clean and unmodulated. Counters are generous for the weight, and many joins and corners are subtly rounded, giving the forms a polished, engineered feel. The lowercase shows single-storey forms (notably a and g) and compact, sturdy shapes; numerals are similarly wide and built from simple geometric construction.
Best suited to large-scale typography such as headlines, posters, product branding, and logo work where width and weight can be used for emphasis. It also fits tech, sports, and retail packaging contexts that benefit from a clean, rounded, contemporary voice.
The overall tone is bold and contemporary, balancing a friendly roundness with a purposeful, high-impact presence. It reads as sporty and tech-forward rather than formal, projecting confidence and clarity at a glance.
The design appears intended as a modern display sans that maximizes impact through broad proportions and simplified, geometric letterforms, while using rounded shaping to keep the texture approachable and smooth.
The wide set and large internal spaces help maintain legibility at display sizes, while the rounded detailing keeps dense text from feeling overly rigid. The design’s consistent geometry creates a steady rhythm in headlines and short bursts of copy.