Sans Normal Imder 10 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Amostra' by Latinotype, 'Quida' and 'Quida Rough' by LetterMaker, 'Organic Pro' by Positype, 'Founder' and 'Founder Rounder' by Serebryakov, and 'KhaoSans' by TypeK (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, logos, playful, friendly, chunky, soft, retro, impact, approachability, fun, display, rounded, puffy, blobby, smooth, heavyweight.
A very heavy, rounded sans with soft corners and broadly proportioned shapes. Strokes are consistently thick with smooth, inflated curves and minimal sharp joins, giving letters a “puffed” silhouette. Counters are compact but remain open enough for clarity, and terminals are uniformly rounded, creating an even, high-ink rhythm across lines. The lowercase is simple and sturdy, with single-storey forms where expected and a generally compact, robust build in both letters and numerals.
Best suited to display work such as headlines, posters, packaging, and brand marks where a friendly, high-impact voice is needed. It also works well for children’s products, casual food and beverage branding, and social graphics where rounded, approachable letterforms help maintain an upbeat feel.
The overall tone is warm and approachable, with a fun, cartoonish confidence. Its rounded massing and gentle geometry suggest a casual, upbeat personality that feels inviting rather than technical or formal.
The design appears intended to deliver maximum visual impact with a soft, approachable character—combining dense strokes and rounded construction to create a bold, friendly display voice that remains legible at larger sizes.
In text settings the boldness creates strong word shapes and a distinctive texture, while the wide, rounded forms favor short bursts of copy over dense reading. Numerals match the letters in weight and softness, maintaining a cohesive, friendly presence across mixed content.