Sans Normal Imdel 2 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Hilmar' by Graptail, 'Oktah Round' by Groteskly Yours, 'JAF Domus Titling' by Just Another Foundry, 'Proper Tavern' by Larin Type Co, 'Brahma Rounded' by Tall Chai, and 'Captura Now' by TypeThis!Studio (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, logos, playful, friendly, chunky, bubbly, retro, approachability, impact, display clarity, playfulness, rounded, soft, blunt, geometric, compact.
A heavy, rounded sans with compact proportions and generously curved corners throughout. Strokes are thick and largely monolinear, with smooth circular bowls and blunt terminals that create a soft, cushioned silhouette. Counters are relatively small for the weight, and curves dominate construction, giving letters like O, C, and S a near-circular feel. The rhythm is sturdy and even, with simple joins and minimal modulation, while details like the angled leg on K and the deep V/W crotches keep shapes distinct at display sizes.
Best suited for headlines and short-to-medium display copy where its weight and rounded geometry can read clearly—posters, packaging, labels, signage, and bold brand marks. It also works well for playful UI moments or callouts, but the dense counters suggest avoiding long passages at small sizes.
The overall tone is upbeat and approachable, with a toy-like softness and confident, poster-friendly presence. Its rounded massing reads warm and informal, leaning toward a retro sign-painting and pop display sensibility rather than a neutral corporate voice.
The design appears intended to deliver maximum visual impact with a friendly, rounded voice—combining geometric simplicity with softened edges to stay approachable while remaining bold and attention-grabbing.
Numerals follow the same rounded, bold logic, with closed, compact counters and simplified forms that prioritize impact over delicacy. The lowercase shows a friendly, sturdy feel with rounded shoulders on m/n and a single-storey a, supporting an informal, contemporary display texture.