Sans Normal Kudum 12 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Core Sans B', 'Core Sans BR', and 'Core Sans C' by S-Core; 'URW Form' by URW Type Foundry; and 'Clarika Pro' by Wild Edge (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, confident, energetic, contemporary, friendly, motion, impact, clarity, modernity, approachability, rounded, oblique, geometric, clean, open.
This typeface presents a robust, oblique sans construction with smooth, rounded curves and largely uniform stroke weight. Letterforms lean consistently forward, creating a cohesive rightward momentum across both uppercase and lowercase. Counters are generally open and generously sized for the weight, and joins remain clean without sharp modulation. The overall silhouette is compact and sturdy, with circular forms (like O and o) reading as even, rounded bowls and diagonals (V, W, X, y) cut with crisp terminals. Numerals are similarly heavy and straightforward, with clear, rounded shapes designed to hold up at display sizes.
This font is well suited to headlines, posters, and brand applications that benefit from a strong, kinetic presence. It would work effectively for sports and fitness branding, promotional graphics, packaging callouts, and any short-to-medium text where impact and motion are priorities. At larger sizes it maintains smooth, rounded character shapes that read cleanly and consistently.
The font conveys a brisk, athletic tone—confident and modern, with a friendly softness coming from its rounded geometry. Its forward slant adds urgency and motion, making it feel active and promotional rather than formal or bookish. The overall impression is approachable and bold in voice, suited to messaging that wants to feel energetic and direct.
The design appears intended to deliver a modern, high-impact sans voice with built-in motion through a pronounced oblique stance. Its rounded, geometric construction suggests an aim for broad appeal and clarity while keeping a strong display footprint. The consistent weight and open counters support legibility in bold messaging and branding contexts.
Spacing appears moderately generous for the weight, which helps prevent the slanted, heavy forms from clumping in short words. The italic angle is strong enough to read as intentionally dynamic, while the consistent stroke width keeps the texture even and punchy in lines of text.