Serif Other Urhu 2 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Manufaktur' by Great Scott (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, logos, gothic, medieval, assertive, dramatic, vintage, display impact, historic tone, ornamental texture, brand character, blackletter-inspired, beveled, angular, chamfered, notched.
This typeface uses heavy, blocky letterforms built from straight strokes and sharp corners, with frequent chamfers and small notches that suggest cut or carved terminals. The serifs are angular and wedge-like, integrated into the stems rather than forming smooth brackets, and many joins resolve into faceted angles instead of curves. Counters are compact and often rectangular, giving the alphabet a tightly packed, architectural feel, while spacing and widths vary enough to preserve distinct silhouettes across letters and figures. Numerals follow the same faceted construction, with squared bowls and clipped corners that match the caps and lowercase.
Best suited for headlines and short display settings where strong texture and silhouette are desirable, such as posters, branding marks, packaging, labels, and event promotion. It also works well for themed applications that benefit from a historic or gothic voice, including title treatments and decorative signage.
The overall tone feels gothic and ceremonial, evoking signage, heraldry, and old-world print traditions while maintaining a bold, modern punch. Its crisp facets and dense color project authority and drama, making it read as forceful and deliberate rather than friendly or casual.
The design appears intended as a decorative display serif that merges traditional gothic cues with a geometric, faceted build. By prioritizing angular terminals, compact counters, and a solid overall color, it aims to deliver high impact and a distinctive period-tinged personality in large sizes.
The design’s visual identity comes from consistent corner treatment—clipped edges, pointed terminals, and inset cuts—which creates a uniform “engraved” rhythm across the set. In text, the dense strokes and compact counters emphasize texture and impact over long-form comfort, especially at smaller sizes.