Sans Normal Bobam 17 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Ghosta Neue' by Black Studio (names referenced only for comparison).
Keywords: ui text, body text, signage, product labels, editorial, neutral, modern, clean, technical, friendly, clarity, versatility, neutrality, legibility, geometric, rounded, plainspoken, even, crisp.
A clean sans with largely geometric construction and smooth, continuous curves. Strokes are uniform and optically even, with open counters and straightforward terminals that keep shapes clear at text sizes. Proportions feel balanced rather than condensed or extended, and the lowercase shows practical, readable forms with a simple two-storey-style structure in places and round, compact bowls. Numerals are sturdy and legible, with clear differentiation between similar shapes and consistent vertical rhythm across the set.
Well-suited to interface copy, instructions, and general-purpose editorial text where neutrality and legibility are priorities. The clear shapes and steady rhythm also make it a good candidate for wayfinding, packaging, and product or technical documentation headings and subheads.
The overall tone is neutral and contemporary, leaning toward clarity and utility rather than personality-driven display. Its rounded geometry gives it an approachable, matter-of-fact feel that reads as modern and quietly technical.
Designed as a dependable, general-purpose sans that prioritizes clarity, even color, and predictable spacing. The geometry and simplified terminals suggest an intent to stay unobtrusive while remaining friendly and highly readable across a range of everyday applications.
In the sample text, spacing and word rhythm appear steady, supporting long lines without visual noise. Curved letters (C, G, O, S) maintain consistent roundness, while diagonals (V, W, Y) are clean and stable, contributing to an orderly, systematic texture.