Sans Superellipse Idliy 9 is a very bold, wide, low contrast, upright, tall x-height font visually similar to 'AG Royal' by Berthold; 'Panton' by Fontfabric; 'HongKong', 'Passenger Sans', and 'Passenger Sans Cyrillic' by Indian Type Foundry; and 'Bari Sans' by JCFonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, chunky, retro, playful, confident, impact, approachability, bold display, playfulness, high visibility, rounded, soft, stout, compact, bubbly.
This typeface uses heavy, blocky strokes with generously rounded corners and superellipse-like bowls. Curves and straight segments meet smoothly, creating a soft-rectangular geometry that stays consistent across capitals, lowercase, and numerals. The lowercase is built on a large x-height with compact counters and sturdy joins; terminals tend to be blunt and rounded rather than tapered. Overall spacing and silhouettes read broad and stable, with a rhythm driven by wide bowls (o, e, p) and thick horizontal bars (E, F, T) that hold their presence at display sizes.
Best suited for headlines and short statements where strong silhouettes and rounded mass can do the work—posters, packaging, signage, and bold brand wordmarks. It also fits playful interfaces or product labels where a friendly, chunky sans voice is desirable, especially at medium to large sizes.
The overall tone is bold and approachable, with a toy-like softness that feels upbeat rather than technical. Its rounded, cushioned shapes suggest a retro-leaning friendliness—confident and attention-grabbing without sharpness or severity.
The design appears intended to deliver maximum impact with softened geometry: a heavy display sans that stays welcoming through rounded corners and compact internal spaces. Its consistent superellipse forms and sturdy construction point to a goal of clear, high-visibility typography with a distinctly playful character.
Round letters like O/Q and the numerals emphasize squarish-round forms, reinforcing a superellipse construction. The face maintains a consistent, built-from-rounded-rectangles logic, which keeps words looking cohesive and graphic in longer lines of text.