Sans Normal Lumeg 18 is a very bold, wide, low contrast, italic, tall x-height font visually similar to 'Sole Sans' by CAST, 'Alliance' by Degarism Studio, 'FF Good' and 'FF Good Headline' by FontFont, 'Acto' by Monotype, 'Ravenna Serial' by SoftMaker, and 'TS Ravenna' by TypeShop Collection (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, app banners, sporty, punchy, confident, dynamic, friendly, impact, motion, emphasis, branding, display, rounded, soft corners, oblique, compact counters, sturdy.
A heavy, oblique sans with broad proportions and rounded, softly chamfered joins. Strokes stay consistently thick, with smooth, circular bowls and compact interior counters that keep the color dense and even. The oblique slant is assertive rather than delicate, and many forms lean on simple geometric construction—round O/Q, sturdy verticals, and blunt terminals—producing a strong, poster-like silhouette. Numerals are equally weighty and simplified, matching the letters’ solid rhythm and tightly held apertures.
Best suited for headlines, banners, and short bursts of copy where strong presence and motion are desired—sports and fitness branding, promotional posters, packaging callouts, and energetic UI/marketing graphics. It can work in brief subheads, but the dense counters suggest avoiding long, small-size body text where openness is critical.
The overall tone is energetic and extroverted, combining athletic urgency with approachable, rounded shapes. Its slant and mass convey motion and confidence, while the smooth curves keep it from feeling harsh or industrial.
The design appears intended to deliver maximum impact with a fast, forward-leaning stance—pairing geometric, rounded construction with a dense typographic color for attention-grabbing display use.
The texture is intentionally dark and compact, with small counters and short apertures (notably in letters like e and s) that emphasize impact over delicacy. The oblique angle is consistent across uppercase, lowercase, and figures, supporting a cohesive, forward-driving line of text.