Slab Square Savu 1 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Calanda', 'Cargan', and 'Orgon Slab' by Hoftype; 'Corporative Slab' and 'Multiple' by Latinotype; and 'Eksja' by Protimient (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, editorial, industrial, vintage, assertive, rugged, impact, legibility, heritage, robustness, clarity, blocky, sturdy, bracketed, compact, ink-trap hints.
A heavy slab serif with broad proportions and an even, low-contrast stroke structure. The slabs are thick and mostly square-ended, with slight bracketing that softens joins and gives counters a sturdy, carved look. Curves are full and rounded (notably in C, O, and S), while horizontals and verticals hold a consistent, emphatic weight. Spacing appears generous for the weight, and the overall texture reads dense but steady, with clear, simple forms in both the uppercase and lowercase.
This style performs best in display roles such as headlines, posters, labels, and storefront-style signage where its thick slabs and broad shapes can deliver clear impact. It can also work for editorial pull quotes or subheads that need a strong typographic voice and consistent color at larger sizes.
The tone is confident and workmanlike, leaning industrial and heritage without becoming ornate. Its weight and blunt serifs project solidity and authority, while the slight rounding and bracketing keep it approachable rather than harsh. Overall it feels suited to bold, no-nonsense messaging with a classic print sensibility.
The design appears intended to deliver a bold, dependable slab-serif voice with a straightforward, print-friendly structure. It prioritizes strong presence and legibility through simplified letterforms, sturdy serifs, and a controlled, even rhythm across text.
The numerals and capitals carry a particularly strong poster presence, and the lowercase maintains a robust rhythm that stays readable in large blocks of text. The design emphasizes impact over delicacy, producing a dark, uniform color that holds up well in short lines and headlines.