Slab Square Opma 7 is a bold, normal width, medium contrast, upright, normal x-height font visually similar to 'ARB 93 Steel Moderne' by The Fontry (names referenced only for comparison).
Keywords: posters, headlines, sports branding, packaging, signage, industrial, western, collegiate, retro, sturdy, maximum impact, rugged display, retro utility, badge lettering, octagonal, blocky, squared, hard-edged, bracketless.
A heavy, block-constructed slab serif with squared, flat-ended terminals and frequent chamfered corners that create an octagonal silhouette in rounds like O and Q. Strokes are mostly monolinear with slight contrast from internal cuts and joins, producing strong rectangular counters and crisp, mechanical apertures. Serifs read as thick slabs that feel integrated into the stems rather than delicately bracketed, and curves are minimized in favor of straight segments and angled breaks. Lowercase forms follow the same rigid geometry, with compact bowls and sturdy stems that keep texture dense and highly uniform in headlines.
Best suited for display typography such as posters, headers, team/club identities, badges, labels, and packaging where a bold, structured voice is needed. It also works well for signage or short-form copy that benefits from high contrast against a background and a rugged, retro personality.
The overall tone is tough and utilitarian, with a distinctly vintage American flavor that can evoke athletic lettering, workwear labeling, and old storefront signage. Its sharp corners and squared structure feel assertive and no-nonsense, projecting durability and a crafted, industrial confidence.
The likely intent is to deliver a robust slab-serif voice with squared, chamfered construction—prioritizing impact, consistency, and a vintage-industrial or collegiate mood over delicate detailing. Its geometry suggests a design meant to reproduce cleanly in bold applications like signage, marks, and stamped or printed graphics.
The design favors legibility through broad strokes and clear, high-impact silhouettes, but its tight internal spaces and angular construction make it feel most at home at display sizes. Numerals and capitals share the same chamfered, sign-painter-meets-stencil geometry, keeping the set visually cohesive.