Sans Normal Lomit 3 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Croih' and 'Grift' by 38-lineart, 'Salma Alfasans' by Alifinart Studio, 'Artegra Sans' by Artegra, 'Krong' by Joelmaker, 'Jindo' by Nine Font, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, confident, energetic, friendly, modern, impact, emphasis, momentum, approachability, modernity, oblique, heavy, rounded, soft corners, compact apertures.
A heavy oblique sans with broad proportions and a strong, even stroke. Forms are built from rounded geometry with softened corners and oval counters, giving letters a smooth, inflated silhouette. The slant is consistent across capitals, lowercase, and numerals, and the weight holds steady through curves and diagonals for a solid, poster-like color. Spacing reads moderately tight in text, with sturdy joins and minimal interior detail that favors bold clarity over delicacy.
Best suited to headlines, posters, and branding systems that need high-impact messaging with a modern, approachable feel. It works well for packaging, sports and fitness graphics, and promotional materials where bold oblique emphasis helps drive attention. Short to medium text blocks can be effective when set large and given adequate line spacing.
The overall tone is assertive and upbeat, combining impact with approachable, rounded shapes. It feels contemporary and action-oriented, suggesting speed and momentum without becoming sharp or aggressive. The result is a confident display voice that stays friendly and legible at large sizes.
Likely designed as a robust display sans that delivers immediate emphasis through weight and slant while maintaining friendliness via rounded geometry. The goal appears to be a versatile, attention-grabbing style for contemporary marketing and identity work without relying on sharp corners or high contrast.
Round characters like O/0, C, and G emphasize wide, elliptical construction, while diagonals (A, V, W, X) keep a stable, blocky presence. Numerals share the same slanted, heavy build, producing a cohesive rhythm in headlines and short statements.