Sans Normal Lomip 2 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'FF Mark' and 'FF Mark Paneuropean' by FontFont; 'Avenir Next Cyrillic', 'Avenir Next Hebrew', and 'Avenir Next World' by Linotype; 'Manifestor' by Stawix; 'Santral' by Taner Ardali; 'Mundial Narrow' by TipoType; and 'Glot' by Wordshape (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, assertive, friendly, modern, energetic, impact, motion, approachability, display clarity, rounded, compact, chunky, slanted, soft corners.
A heavy, right-slanted sans with rounded, slightly squarish curves and broadly uniform stroke thickness. Letterforms are built from stout strokes with softened terminals and open counters, creating a dense but readable texture. The italic angle is consistent and paired with wide proportions, giving capitals and numerals a strong, planted stance while maintaining smooth, circular bowls in forms like O, Q, and 0. Lowercase shapes are simple and sturdy, with single-storey a and g, a compact t, and a clean, functional rhythm suited to display sizing.
This font is well suited to headlines, posters, and prominent UI or marketing callouts where impact and clarity are priorities. Its slanted, rounded construction works especially well for branding in athletic, tech, or youth-oriented contexts, and for packaging or signage that needs quick, high-contrast recognition at a distance.
The overall tone is bold and upbeat, with a sporty, confident voice. Rounded geometry keeps it approachable, while the strong slant adds motion and urgency, making the font feel energetic and forward-leaning rather than formal.
The design appears intended to deliver maximum presence with a fast, italicized feel while staying friendly through rounded geometry. It balances compact, sturdy construction with open counters to remain legible in short bursts of text, emphasizing momentum and modernity.
Round punctuation dots and robust numerals reinforce a poster-ready presence. Diagonal joins in letters like K, V, W, X and the angled spur-like details in forms such as G and 2 contribute to a punchy, athletic character without becoming sharp or aggressive.