Sans Normal Imkej 10 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Dexa Round' by Artegra and 'Puck' by Type.p (names referenced only for comparison).
Keywords: headlines, branding, packaging, posters, kids media, friendly, playful, chunky, approachable, bubbly, approachability, impact, legibility, playfulness, rounded, soft, blunt, compact counters, monoline.
A heavy, rounded sans with monoline strokes and generously softened corners throughout. Letterforms are built from broad, circular curves and blunt terminals, producing compact counters and a sturdy, even texture. Curved joins are smooth and inflated, while straight stems remain thick and steady; diagonals (notably in K, V, W, X, Y) are robust and slightly softened rather than razor-sharp. The lowercase shows a single-storey a and g with rounded bowls, a simple i/j with circular dots, and generally open, uncomplicated construction that favors clarity over precision.
Best suited to short, high-impact settings such as headlines, logos, packaging, posters, and social graphics where its rounded mass can carry personality. It can also work for playful interface labels or signage when set with generous spacing, but the heavy texture is most comfortable in display roles rather than long-form reading.
The overall tone is warm, upbeat, and informal—more toy-like and welcoming than corporate or technical. Its rounded weight and soft shaping give it a cheerful, contemporary friendliness that reads as confident without feeling aggressive.
The design appears intended to deliver maximum friendliness and visibility through thick, rounded construction and simple, highly legible shapes. Its consistent stroke weight and soft terminals emphasize approachability and strong presence, suggesting a display-first sans meant to feel modern, fun, and easy to read at a glance.
At text sizes the dense weight creates strong color and tight internal whitespace, making the design feel bold and cohesive in blocks of copy. The numerals share the same inflated geometry and rounded joins, keeping headlines and UI-style numerals consistent with the letterforms.