Sans Normal Nubew 15 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Agenor', 'Geometos Neue', and 'Geometos Soft' by Graphite; 'Goga' by Narrow Type; 'Lyu Lin' by Stefan Stoychev; 'Nurom Next' by The Northern Block; 'Gordita' by Type Atelier; and 'Segment' by Typekiln (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, playful, chunky, bold, retro, impact, approachability, display clarity, retro warmth, rounded, soft, bulky, compact counters, high impact.
A heavy, rounded sans with thick, uniform strokes and broadly curved bowls. The letterforms lean on circular geometry with soft terminals and minimal modulation, producing compact internal counters and a strong, blocky silhouette. Proportions are generously set with wide capitals and sturdy lowercase, and the shapes stay consistent across the set for a steady, poster-like rhythm. Numerals match the same chunky construction, prioritizing mass and clarity over fine detail.
Best suited to headlines, posters, signage, and brand marks where strong presence and immediate readability are needed. It also fits packaging and promotional graphics that benefit from a friendly, rounded voice, and can work for short UI labels or badges when set with ample size and spacing.
The overall tone is warm and approachable, with a playful, slightly retro display character. Its soft curves and dense weight feel confident and attention-grabbing rather than technical, lending a friendly energy to headlines and short statements.
The design appears intended as a high-impact rounded sans for display use, combining geometric simplicity with softened contours to stay approachable. Its consistent stroke weight and compact counters suggest a focus on bold, cohesive word-shapes that reproduce strongly in print and on screen.
At text sizes the dense weight and relatively tight apertures can darken paragraphs, while larger sizes reveal the smooth curvature and cohesive, geometric construction. The punctuation and spacing in the sample suggest it is built to hold together in bold setting without looking spiky or aggressive.