Sans Normal Jaluz 9 is a bold, very wide, low contrast, upright, normal x-height font visually similar to 'Ordina' by Schriftlabor, 'Jasan' by Storm Type Foundry, and 'Makro' by Tokotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, modern, confident, friendly, sporty, techy, impact, clarity, modernity, approachability, geometric, rounded, blunt terminals, open counters, even rhythm.
A heavy, expansive sans with geometric construction and smooth, rounded curves. Strokes are consistently thick with little visible modulation, giving a solid, even color in text. Uppercase forms are broad and clean with squared-off joins and gently softened corners, while round letters (O, C, G) read as wide ovals with open apertures. The lowercase is sturdy and simple, with compact, single-storey forms where applicable and short, blocky terminals that keep the texture dense but controlled. Numerals match the letterforms in width and weight, maintaining the same broad proportions and stable baseline alignment.
This typeface is well suited to large-scale applications where impact and clarity matter, such as headlines, posters, brand wordmarks, packaging fronts, and environmental or retail signage. Its broad shapes and sturdy details also work well for short UI labels or navigation elements when a strong, contemporary presence is desired.
The font conveys a contemporary, self-assured tone with a friendly, accessible edge. Its wide stance and heavy presence feel energetic and attention-grabbing without becoming decorative, suggesting a practical, modern voice suited to bold messaging.
The design appears intended to provide a high-impact sans with a geometric feel and approachable softness, balancing bold presence with clean, uncomplicated letterforms for straightforward communication.
Spacing appears generous and consistent, helping counters stay readable despite the heavy stroke. The overall silhouette stays smooth and coherent across curves and diagonals, producing a strong, uniform typographic color in larger settings.