Sans Superellipse Upfu 7 is a very bold, very wide, low contrast, upright, tall x-height font visually similar to 'Midnight Sans' by Colophon Foundry, 'Miura' by DSType, 'Eurostile Candy' by Linotype, 'Verbatim' by Monotype, and 'Snasm' by Typodermic (names referenced only for comparison).
Keywords: headlines, posters, logos, sports branding, packaging, techy, futuristic, industrial, assertive, sporty, impact, modernity, modularity, clarity, branding, squared, rounded, blocky, geometric, compact counters.
A heavy, geometric sans with squared-off curves and generously rounded corners, giving most bowls and terminals a softened rectangular feel. Strokes are consistently thick with minimal modulation, and forms lean on broad horizontals and flat cuts rather than sharp calligraphic joins. The lowercase is built around a tall x-height with sturdy, compact counters; dots on i/j are round, and many letters show subtly engineered, inset-style joins that reinforce the modular construction. Numerals and capitals follow the same superelliptical logic, staying wide and stable with clean, uniform spacing and a strongly horizontal rhythm.
Best used at display sizes where its wide, blocky shapes and rounded corners can deliver maximum impact—headlines, posters, logos, and bold packaging. It also fits tech and sports branding, product marks, UI splash screens, and short label text where a sturdy, engineered voice is desirable. For extended small-size reading, its dense texture and compact counters suggest more conservative sizing and spacing.
The overall tone is modern and machine-made, with a confident, high-impact presence. Its rounded-rectangle geometry reads as tech-forward and slightly retro-futurist, balancing toughness with approachable softness from the corner rounding. The result feels well-suited to energetic, performance-oriented branding where clarity and punch matter.
The letterforms appear designed to translate a rounded-rectangle geometric system into an emphatic, contemporary display voice. It prioritizes a strong silhouette, consistent stroke weight, and an engineered, modular construction to read cleanly and decisively in branding-oriented contexts.
The design emphasizes silhouettes and negative space over interior detailing, so counters can appear tight in letters like a/e/s and numerals with enclosed shapes. Angled letters (V/W/X/Y/Z) are constructed with broad strokes and flattened joins, keeping the texture dense and consistent. The overall cadence is more modular than organic, producing a strong, poster-like color on the page.