Sans Normal Afken 3 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Eastman Condensed' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, sporty, dynamic, modern, assertive, playful, forward motion, display impact, friendly strength, graphic clarity, modern branding, oblique, rounded, compact, soft corners, high impact.
A heavy, oblique sans with rounded, uninterrupted curves and smooth joins throughout. The design leans on oval counters and broad bowls, with subtly tapered terminals and a consistent, low-contrast stroke that keeps color even across words. Uppercase forms are compact and forward-leaning, while lowercase maintains clear, single-storey shapes (notably the a and g) and generous apertures that stay open despite the weight. Figures follow the same slanted, rounded construction, reading as sturdy and cohesive alongside the letters.
Best suited to headlines, subheads, posters, and brand marks where a fast, contemporary voice is desired. It performs well in sports and lifestyle graphics, product packaging, and promotional copy that needs to feel bold and active. In longer text, it works most comfortably for short blurbs, callouts, and emphasis where the strong oblique texture supports hierarchy.
The overall tone is energetic and contemporary, with a forward motion that feels athletic and upbeat. Its rounded geometry softens the weight, creating a friendly confidence rather than an aggressive stance. The oblique rhythm adds urgency and speed, making the font feel active and attention-seeking.
Likely designed to deliver a high-impact oblique sans that stays approachable through rounded geometry and smooth curves. The goal appears to be a unified, athletic display voice with consistent letterforms and robust figures for graphic-forward typography.
The strong slant and dense stroke create a prominent texture in paragraphs, favoring short-to-medium runs where impact matters more than neutrality. Curved letters like C, G, S, and 0 show a consistent oval logic, helping the alphabet feel unified. The ampersand matches the rounded, compact construction and reads clearly at display sizes.