Sans Superellipse Hirit 5 is a very bold, very narrow, low contrast, upright, normal x-height font visually similar to 'Gotham' by Hoefler & Co., 'Erbar AT' by Linotype, 'Prelo Compressed' by Monotype, and 'Fact' by ParaType (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, industrial, condensed, punchy, no-nonsense, display-forward, space saving, high impact, strong voice, signage style, blocky, compact, squarish, rounded corners, tight spacing.
A compact, heavy sans with condensed proportions and rounded-rectangle construction throughout. Curves resolve into broad, squarish bowls with softened corners, and straight strokes stay consistently thick with minimal modulation. Counters are relatively small and apertures tend to be tight, creating dense silhouettes; terminals are blunt and clean. The lowercase follows the same sturdy geometry, with simple, upright forms and compact joins that keep the texture even across words and lines.
Best suited to headlines, posters, packaging, and bold branding moments where compact width and strong mass help maximize impact. It can also work for short labels, UI headers, and wayfinding-style signage where a dense, stable texture is desirable, while longer body copy may feel heavy due to the tight counters and dark color.
The overall tone is assertive and utilitarian, with a contemporary industrial feel. Its condensed heft reads as direct and energetic, favoring impact over delicacy and giving text a confident, poster-like presence.
The design appears intended to deliver maximum visual punch in a narrow footprint, using rounded-rectangular forms to keep a friendly, contemporary edge while maintaining a solid, engineered voice.
In continuous text the rhythm is tight and uniform, producing a dark typographic color that holds together well at larger sizes. The rounded-rectilinear construction gives it a slightly retro signage flavor while still feeling modern and systematic.