Sans Superellipse Hilew 14 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'Formata' by Berthold, 'Muller Next' by Fontfabric, 'MC Earlgos' by Maulana Creative, 'Belle Sans' by Park Street Studio, 'LFT Etica' by TypeTogether, 'Ligurino' by Typodermic, and 'Werk' by Wilton Foundry (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, logos, industrial, assertive, playful, retro, impact, compactness, approachability, clarity, blocky, rounded, compact, sturdy, soft corners.
A compact, heavy sans with rounded-rectangle construction and softened corners throughout. Strokes are thick and even, with minimal modulation, producing sturdy counters and a dense overall color. Curves read as superelliptical rather than circular, giving letters like C, G, O, and S a squarish roundness. Terminals are blunt and clean, and the lowercase shows simple, functional forms with single-storey a and g and a prominent dot on i/j for clear rhythm in text.
Best suited to headlines, titles, and short bursts of copy where a dense, high-impact voice is needed. The rounded rectangular forms also work well for packaging, labels, and wayfinding-style signage where a sturdy, friendly industrial look is desired.
The tone is bold and matter-of-fact, with an industrial confidence softened by rounded geometry. Its blocky shapes and slightly squarish curves add a friendly, retro-utility feel that stays straightforward rather than decorative.
The design appears intended to deliver maximum punch in a condensed footprint, using rounded-rectangle geometry to balance toughness with approachability. It prioritizes strong silhouettes and consistent weight for clear, attention-grabbing display typography.
The numerals appear broad and stable with large interior shapes, and punctuation/diacritics (as seen in the sample) keep the same robust weight and rounded logic. Overall spacing feels tight and compact, emphasizing impact in short lines.