Sans Superellipse Emdej 12 is a regular weight, wide, low contrast, italic, tall x-height font visually similar to 'Klint' by Linotype (names referenced only for comparison).
Keywords: branding, headlines, ui labels, posters, packaging, modern, sporty, techy, clean, friendly, motion, approachability, clarity, modernity, efficiency, oblique, rounded, superelliptic, open apertures, generous spacing.
This is an oblique sans with smoothly rounded, superellipse-like curves and a clean, low-contrast stroke. Letterforms feel broad and stable, with a tall lowercase that keeps counters large and readable. Terminals are mostly blunt with softened corners, and many curves resolve into slightly squared-off rounds, giving an engineered, contemporary look. The rhythm is even and airy, helped by open apertures in letters like c, e, and s, and clear, straightforward numerals.
It suits contemporary branding systems, product and app UI where a dynamic but legible oblique is useful, and promotional headlines that want forward motion without sharp aggression. The roomy counters and open shapes also make it a solid choice for short-to-medium text in marketing materials and packaging.
The overall tone is modern and energetic, leaning toward a sporty, tech-forward voice rather than a formal one. Its rounded geometry softens the slant and keeps the texture friendly, while the forward motion of the oblique stance adds momentum and urgency.
The design appears intended to combine a modern, engineered geometric base with approachable rounding and a built-in sense of speed from the oblique angle. It aims for clarity and consistency across uppercase, lowercase, and figures while maintaining a distinctive superelliptic silhouette.
Diagonal strokes and joins are crisp and consistent, producing a smooth text color in longer passages. The rounded-rectangle logic shows most clearly in circular forms like O/Q and in the bowls of b/d/p/q, which read as compact superellipses rather than perfect circles.