Sans Normal Utraj 7 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: ui text, branding, advertising, headlines, captions, modern, clean, friendly, informal, dynamic, emphasis, readability, versatility, contemporary tone, humanist, oblique, rounded, open, legible.
A slanted sans with low stroke contrast and softly rounded joins. Curves are broad and open, with generous apertures in letters like C, e, and s, and smooth, continuous bowls. Stems maintain an even rhythm, while diagonals in V, W, and X feel crisp and slightly energetic due to the oblique angle. The lowercase shows a straightforward, modern construction with a single-storey a and g, a gently curved terminal on r, and compact, rounded counters throughout. Figures are simple and readable, with oval forms for 0, 8, and 9 and straightforward strokes for 1, 4, and 7.
Well suited for interface copy, captions, and short paragraphs where an italic voice is needed with good clarity. It also works effectively for branding, packaging, and promotional headlines that want a modern sans tone with added energy and emphasis.
The overall tone is contemporary and approachable, combining a utilitarian clarity with a mild, conversational warmth. The italic slant adds motion and emphasis without feeling formal, giving the face a lively, everyday voice suitable for modern interfaces and editorial highlights.
The design appears intended as a practical italic companion with strong readability and a clean, contemporary feel. Its open forms, restrained contrast, and rounded construction suggest a focus on versatility across digital and print contexts, especially where a friendly, unobtrusive slant is desirable.
Spacing appears balanced and consistent across the alphabet, supporting smooth word shapes in text. Round letters (O, Q, o, 0) lean slightly elliptical, reinforcing a cohesive, geometric-leaning rhythm while still reading as human-friendly rather than rigid.