Sans Normal Lomel 1 is a very bold, normal width, medium contrast, italic, normal x-height font visually similar to 'Fuller Sans DT' by DTP Types, 'FF Sero' by FontFont, 'Marat Sans' by Ludwig Type, 'Alergia Grotesk' by Machalski, 'Core Sans E' by S-Core, and 'NuOrder' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, energetic, bold, dynamic, confident, attention grabbing, athletic feel, bold branding, dynamic emphasis, oblique, rounded, bulky, compact, high-impact.
A very heavy, oblique sans with rounded, compact forms and a consistent forward slant. Strokes are thick and sturdy with smooth curves and mostly closed counters, creating strong silhouettes and dense color on the page. Terminals are generally blunt or softly rounded rather than sharp, and the overall construction favors broad bowls and simplified joins for solidity. Uppercase shapes read wide and stable, while the lowercase maintains a sturdy, slightly condensed rhythm; numerals match the weight and carry the same slanted, robust presence.
Best suited to large-scale display work where impact is the priority: headlines, posters, promotional graphics, sports and fitness branding, and bold packaging statements. It can also work for short UI labels or signage when ample size and spacing preserve clarity.
The font projects speed and force, with a punchy, athletic tone that feels assertive and attention-seeking. Its rounded massing keeps the mood friendly enough for mainstream branding, while the strong slant adds urgency and motion.
The design appears intended to deliver maximum emphasis with an energetic, forward-moving stance, combining rounded sans proportions with a heavy, compact build for immediate legibility and strong brand presence.
At text sizes the heavy weight produces tight internal spacing, so it naturally performs best when given generous tracking or used in shorter runs. The forward-leaning geometry and thick joins create a cohesive, poster-like texture across both letters and figures.