Sans Normal Loman 3 is a very bold, normal width, medium contrast, italic, normal x-height font visually similar to 'Evo' by Berthold, 'Fathom' by Device, 'EF Diamanti Condensed' by Elsner+Flake, 'Rotulo' by Huy!Fonts, 'Frutiger' by Linotype, and 'Fact' by ParaType (names referenced only for comparison).
Keywords: headlines, posters, sports branding, logos, packaging, sporty, energetic, punchy, modern, confident, motion, impact, modernity, emphasis, branding, oblique, geometric, rounded, compact, high-impact.
A heavy, right-leaning sans with compact proportions and strongly rounded curves. Strokes are thick and fairly even, with gentle tapering in some joins and terminals that read clean rather than calligraphic. Counters are tight but open enough to stay legible at display sizes, and the overall rhythm is dense and forward-tilted. Circular forms like O/0/8 are robust and smooth, while diagonals (A, K, V, W, X, y) feel crisp and athletic, reinforcing a fast visual slant.
Best suited to headlines, posters, and prominent UI or marketing moments where impact matters. It fits sports and fitness branding, event graphics, packaging callouts, and logo wordmarks that need an energetic, forward-moving voice. For longer text, it works most effectively in short bursts (taglines, quotes, labels) where its weight and slant remain an asset.
The tone is assertive and high-energy, with a sporty, action-oriented feel. Its bold presence and consistent oblique angle suggest motion and urgency, making it feel contemporary and performance-driven rather than formal or delicate.
The design appears intended to deliver a modern, high-impact oblique sans that communicates speed and confidence. Its simplified, rounded construction and dense weight prioritize strong silhouettes and immediate readability in display contexts.
Lowercase forms appear single-storey where applicable (notably the a), keeping the texture simple and geometric. Numerals are hefty and attention-grabbing, with clear silhouettes suited to short, prominent strings. In longer lines, the dense weight and slant can create a strong, dark typographic color, favoring emphasis over subtlety.