Sans Normal Jumuv 2 is a regular weight, normal width, medium contrast, italic, normal x-height font visually similar to 'Cosmos' by Berthold and 'Seconda Soft' by Durotype (names referenced only for comparison).
Keywords: branding, interfaces, headlines, signage, editorial, modern, clean, dynamic, technical, neutral, clarity, emphasis, modernization, utility, oblique, geometric, crisp, open forms, high legibility.
This is an oblique sans with clean, largely geometric construction and smooth, rounded curves. Strokes are even and crisp with moderate contrast, and terminals are mostly straight-cut, producing a streamlined, contemporary texture. Counters are open and generously shaped (notably in round letters), while diagonals and joins stay sharp, giving the face a taut, efficient rhythm. Numerals appear clear and sturdy, aligning well with the letterforms for consistent setting in mixed content.
It works well for branding and product typography that needs a contemporary, efficient voice, as well as UI labels and navigational text where clarity matters. The oblique stance also makes it effective for headlines, callouts, and signage requiring emphasis without switching to a separate display style.
The overall tone is modern and matter-of-fact, with a forward-leaning energy that reads as active rather than formal. It feels engineered and contemporary—confident without being decorative—making it suitable for understated, utilitarian communication with a bit of motion.
The design appears intended as a practical, modern oblique sans that balances geometric clarity with comfortable readability. Its consistent slant and clean terminals suggest a focus on versatile emphasis for both interface and editorial environments.
Spacing appears balanced for continuous text, with a steady italic slant across uppercase, lowercase, and figures. The design maintains a consistent geometric logic across rounded and angled forms, which helps it stay coherent at both display sizes and in longer lines of copy.