Sans Normal Lybuv 10 is a very bold, normal width, low contrast, italic, tall x-height font visually similar to 'Calton' by LetterMaker; 'Agent Sans', 'Akagi', and 'Akagi Pro' by Positype; 'Monsal Gothic' and 'NuOrder' by The Northern Block; and 'Acorde' by Willerstorfer (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, energetic, friendly, modern, impact, motion, approachability, modernity, oblique, rounded, bulky, punchy, compact.
A heavy, oblique sans with rounded curves and compact counters, balancing broad strokes with soft, blunted terminals. The forms are clean and geometric-leaning without sharp corners, and the overall color is dense and even, giving strong presence at display sizes. Uppercase shapes feel sturdy and slightly condensed in their internal space, while lowercase maintains a smooth, single‑storey look (notably the a and g) with a high, assertive rhythm. Numerals are bold and rounded, with simple construction and strong silhouettes that read quickly.
Best suited to headlines, posters, and brand marks where a strong, energetic presence is needed. It can work well on packaging and signage that benefits from quick recognition and a friendly, rounded tone. Short bursts of copy (taglines, calls to action, social graphics) are where its weight and slant feel most natural.
The slanted stance and chunky proportions give the face a forward-driving, sporty tone. Its rounded geometry keeps the voice approachable rather than aggressive, making it feel upbeat and contemporary. Overall it reads as confident, loud, and fun—more headline than editorial.
The design appears intended as a bold, attention-first sans that communicates motion and confidence through its oblique stance and chunky, rounded construction. It prioritizes immediate impact and a cohesive, modern voice for display typography.
The italic angle is consistent across cases, and the curves (C/G/O/Q and the bowls of b/d/p) stay smooth and full, helping maintain clarity despite the dense weight. The ampersand and punctuation in the sample text sit comfortably within the same robust, rounded logic, supporting emphatic, high-impact setting.