Serif Flared Mykuh 2 is a bold, normal width, very high contrast, upright, normal x-height font.
Keywords: headlines, editorial, fashion, posters, branding, dramatic, luxurious, classic, display impact, editorial elegance, brand distinction, modern classic, sculptural, flared, sharp, crisp, high-waisted.
A display-oriented serif with pronounced thick–thin modulation and sculpted, flaring stroke endings that read like wedge serifs rather than flat slabs. The letterforms emphasize sharp triangular joins and crisp apexes, with deep interior cut-ins that create a chiseled, graphic rhythm. Uppercase proportions feel stately and slightly condensed in massing, while the lowercase keeps a moderate x-height and strong vertical stress, giving text a confident, poster-like texture. Numerals follow the same carved contrast, with distinctive counters and tapered terminals that stay consistent across the set.
Best suited to headlines, deck copy, magazine/editorial layouts, fashion and beauty branding, and poster or cover typography where the contrast and sculpted details can be appreciated. It can work for short passages at larger sizes, but its strongest impact is in display settings where crisp terminals and dramatic stroke modulation remain clear.
The overall tone is dramatic and high-end, blending classic editorial refinement with a contemporary, fashion-forward sharpness. Its stark contrast and flared terminals add a sense of ceremony and luxury, making it feel assertive and curated rather than neutral or utilitarian.
The letterforms appear designed to deliver a striking, premium display voice by combining classic serif structure with flared, chiseled terminals and exaggerated contrast. The goal seems to be a distinctive, photogenic texture that holds attention in titles and brand marks while still feeling rooted in traditional serif proportions.
The design leans on strong verticals and narrow hairlines, so spacing and color feel intentionally punchy, especially in larger sizes. The distinctive wedge-like details in letters such as A, K, R, and the diagonals of V/W/X contribute to a bold, geometric sparkle that stands out in headlines.